The data and integrations are done. Ship the product.
Most automotive software companies burn their first two years on getting the data and building the integrations. On our line, both already run in production, and a farm of AI agents builds the rest under engineers who know dealerships.
Definition
What is an automotive software factory?
An automotive software factory builds dealership and automotive software on a shared production line instead of from scratch. It has three parts: one normalized data layer for inventory, offers and dealer records; one set of integrations into the DMS, CRM, inventory and ad systems dealers already run; and a fleet of AI agents that implement, test and prove every change while engineers decide what ships. Creative Code operates one in production today.
Read it bottom-up.
Feeds in, agents out.
Every product on the line reads the same normalized data, which is why the last ones shipped without a single new DMS integration.
TIER 04
Where it shows up
TIER 03
Products on the line
TIER 02
Three layers we already run
TIER 01
Feeds in
Everything a new product inherits.
Not just data. The internal tooling, already built and paid for, ready to plug in.
Market data
Live inventory, VIN detail, window stickers, OEM offers, finance, lease and trade math. Enough to build a retailing, pricing or merchandising product without buying a feed.
Dealer connectors
One connection inherits every DMS, CRM, inventory and media integration already built and maintained.
Agent distribution
An MCP endpoint so the product is reachable by AI assistants from day one.
Customer record
Identity resolution, vendor credit and a consent-gated record an AI agent can safely read and write.
Outbound engine
Measured, proof-attached prospecting. A new product gets a campaign by writing a config file.
Support desk
One intake, agents that investigate and draft, a human gate on replies. Product ten adds a knowledge folder, not a team.
Build pipeline
The Farm: isolated agent stations, evidence on every change, independent review, engineer merge.
Engineering team
45 engineers, QA, designers and PMs who have shipped every system on this page.
The assembly line.
Four stations. Humans manage agents and review evidence, not keystrokes.
Isolate
Every feature gets its own sandboxed station and branch. Fifteen features can be in flight without stepping on each other. Nothing is built on main.
Build
Agents implement against our automotive data model and code standards, so the output is code a human team can own.
Prove
Agents can't give their word, so they show proof: tests, evals, before-and-after screenshots and timings attached to every change.
Ship
A reviewer from a different model family scores the change. Below the bar it loops back. At the bar, an engineer merges.
Who the line is for.
Dealer groups
Own your data and build on it.
We take custody of legacy dealer data, secure it, and hand back APIs your team and your agents can build on. Then we build the reporting, the agents and the tools on top.
Automotive vendors
One integration instead of forty.
Connect once and inherit every DMS, CRM and inventory feed already built. Onboarding a dealer group stops being a sequence of certifications.
Founders and capital partners
Launch on the hard parts already done.
Data, connectors and the framework, so a new automotive company ships in months. We can build for equity, the way we already do outside automotive.
Already on the line.
Automotive platforms
Enterprise Automotive Platform & Framework
The shared infrastructure every automotive product runs on.
Automotive platforms
Real-Time Vehicle Inventory Graph
Every VIN, every dealer, every price change. In real time.
Intelligence
Competitive Specials Intelligence
Stop guessing what your competitors are promoting.
AI agents
AI Agent Storefront for Dealerships
When shoppers ask ChatGPT, the dealership answers.
Intelligence
Identity & Multi-Touch Attribution Engine
Finally settle which vendor sold the car.
Intelligence
Dealer Group Operations Intelligence
Every KPI, every rooftop, every alert. Before the morning meeting.
Built inside the systems dealers already run
Automotive software factory FAQ
What is an automotive software factory?+
An automotive software factory builds dealership and automotive software on a shared production line: one normalized data layer, one set of dealer-system integrations, and a fleet of AI agents that implement, test and prove every change while engineers direct the work. Creative Code runs one, so new automotive products start with the data and integrations already done.
What do I get on day one?+
Live VIN-level inventory for about 2.98 million vehicles from 6,704 dealer sites, OEM offers and price history, 59 registered integrations into DMS, CRM, inventory and ad platforms, an MCP endpoint for AI assistants, attribution, an autonomous support desk, and the Farm, our AI engineering pipeline.
Who is it for?+
Dealer groups building their own tools, automotive software vendors who want one integration instead of forty, and founders or capital partners launching automotive companies.
How fast can something ship?+
Engagements run four weeks of discovery and proofs of concept, then four weeks of building to production, then measurement at three and six months. Products on the shared platform have shipped in weeks because they did not need new integrations.
Do we have to replace our DMS or CRM?+
No. Agents work inside the systems you already use, including CDK, Reynolds, Tekion, VinSolutions, DealerSocket, eLead and vAuto.
Who owns what?+
You own the software built specifically for you. Shared platforms are licensed underneath, and the contract says which is which before work starts.